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From IJ's perspective much ails Indian tourism and eco practices. After a lifetime of working in India and international territories, he strongly agrees with the futurists that we need to reinvent "invention itself", if we are to sustain ourselves on planet earth. The way we normally think up methodologies for tackling issues is no longer adequate. We must invent new tools and new ways for achieving a brighter, happier future for all human kind. In other words, we need to re-imagine the very tools that we use to better our world. The old adage "you cannot use the master's tools to destroy the master's house" applies here.

Planet Earth, according to IJ, needs all of us to contribute to its recovery and survival. The policies and practices of one nation's environmental policy will necessarily impact the ecological system of another. Thus, he includes blatant examples of environmental abuse while subsequently presenting opportunities for entrepreneurial growth that can, in fact, stem the tide of eco-violence. The proceeds of this book will be used to further his cause of eco-activism and help to educate those who are often excluded from such conversations because of economic geopolitical disparity. This initiative includes translating the book into vernacular languages in India so that grassroots communities can learn about environmental threats and the opportunities these threats provide for the creation of new and improved economic, political, and cultural modes.

IJ writes, "a major trigger which made me an eco zealot was my journey to the International Tri Junction where India, Tibet and Burma meet while coordinating a first descent on the Lohit River above Kibithu, for the Indian Army. Seeing the perfectly sited transit camp, with spic and span maintenance in the front, I was soon shocked to see a mountain gulley behind the camp, filled with trash going into the river. Imagine the vast scale of India's military, and the equally endemic practice of this kind of trash disposal, on pristine frontier biodiversities. One shudders at the impact in totality! When I conferred with young officers on long-range patrol, I found that they took their indigenous guides and were armed with provisions like canned food and other throwaway items that they "left" behind. Because local populaces do not typically use the very items that have been haphazardly disposed, they are unaware of the harmful impacts made by materials that do not degrade, objects that injure and kill wildlife, and toxins that seep into the soil. "By educating the local populaces and governmental agencies, IJ believes that easily implemented programs like the commonly known "pack out" concept will make a tremendous difference to India's environmental sustainability. And, "pack out" conceptually is ancient in its wisdom: you take back what you bring in.

The author also takes a strong but contemplative stance on the geopolitics between India and China on the matter of environmentalism (influenced by old tensions between the two regions (first between China and British India, and then with free India, and by current environmental policies). He argues that a media analysis of the Copenhagen Climate Conference in 2009 reveals that China continues to hold the world ransom on climate negotiations. So too, the indigenous people in southwestern China suffer from toxic poisoning-an effect of China's industrial growth. Thus the author spotlights China's hypocrisy noting that their anthem 'for the people" often means "at the cost of the people" especially when it comes to environmental issues. IJ's draws connections between China's environmental arm-wrestling and his childhood experiences in the frontier Himalayan regions bordering China. He laments, "when the state of Arunachal Pradesh (where I traveled during my formative and early career years, where my father served in the Army-a place I had grown a deep affinity for) became the first to fall in the gun sights of Communist China by way of its unfounded claims on Arunachal, one cannot help but find the aggressor's intent mischievously and greedily ambitious." Thus, any proposal to improve the ecological conditions of India must, according to this author, require meditation on China's policies, especially since high biodiversity and watershed areas like Arunachal, are buffers between India and China, whose border treaties are based on the watershed principle.


He self-identifies as a world traveler originating from North India but born and educated in part in Bharat's northeastern corner, resulting in his becoming a student of "The Great Game" His value system is influenced by the military culture on which he was raised-one where communicating across divides is essential for growth and for survival. IJ's environmentalist stance is predicated on a humanist philosophy-that despite our many differences (on the local, state and national levels) we have many commonalities worthy of protection and maintenance. Our beloved planet is chief among them.

IJ's commitment to the protection of biodiversity (plant, animal and human) earned him international recognition when, in 1994, he was one of the first five Indians to be nominated for a Fellowship on Environmental Education by the Asia Foundation under its US ASIA Environmental Partnership Program in San Francisco, CA. In 1995, IJ was awarded a grant from the Bio Diversity Conservation Network in Washington, DC. The grant was awarded to only two other Indian agencies: The Tata Energy Research Institute and The Wild Life Institute of India (a premier scientific research body funded by the Indian government).

The author has come a long way from his empty refrigerator and wallet back in 1982 when he earned a modest $20/month. However, his humble beginnings as a young ecotourism entrepreneur inspire him today. Quoting from both the Mahabharata, and the 10th Sikh Guru's message, "you're duty is that of a warrior and from it one must never waver," IJ challenges his readers, his critics, and the younger generations to embrace the warrior within them and to fight for geopolitical justice and a safer, cleaner, sustainable mode of living for the sake of our earth. He writes, "even if the fruits seem elusive, as global citizens, we are beholden to our Mother Earth to revitalize ancient wisdom by calibrating it to contemporary values and needs."